Natural vs. Sponsored Listing
Search engines have two types of listings on search results Sponsored and Natural. Sponsored listings are those listings that are paid for by the advertiser; usually a pay per click (PPC) or pay per impression (PPM) advertisements. Natural listings are those listings that are ranked by the search engine's method of ranking. Both listings are indicated in the screen shot of a Google search below.
NOTE: All advertisements must be relevant to the keywords searched. This is true for any search engine. In fact the better your keywords and landing pages match the keywords of the search the better your ranking and lower the cost per click (CPC).
Sponsored rankings are determined by two things: the bid amount and quality score. As a sponsored search advertiser you pay the amount you want per click or per thousand impressions plus a small management fee of $19.99 per month. Search engines combine the bids for rank and the quality score for a website to determine a website ads rank. Because search engines like Google want to reward advertisers with quality content we offer help improving you quality score.
We do both to make sure your site gets the highest possible position for the least amount of money. We are so confident we guarantee our results. We have no contracts. You can cancel anytime for any reason for no cost. Why do we offer such an easy out? Because we are confident that you wont cancel because it works!
Natural Listings (No Guaranteed Rank!)
Natural listing, sometimes call organic, is the rank determined by the search engine. Search engines use an algorithm that takes into account content, inbound and outbound links, organization, site traffic and other factors to determine a website's rank. Search engine optimization makes sure your website has all of the elements for search engines to rank the website highly. This method takes time (months to years) and it can never guarantee rank.
We set-up and manage online sponsored listing campaigns for as little as $19.99 per month Google, Yahoo, MSN and other search engines allow companies like yours to bid for sponsored listings.
Sponsored Listings (Guaranteed Rank)
Sponsored listings are bought placements on search engine results. These rankings are guaranteed because ranks are sold by search engines. The top bidders compete for position based on bid and quality score. Quality scores are earned by having relevant content to the advertisement. Search engines like Google will reduce your advertising cost if your site content is aligned with the advertisement.