For the past eight years Hershall has managed company advertising budgets and tracked advertising performance to discover what he had thought was the case all along; he discovered that the usual forms of advertising were draining businesses of profits faster than they were producing profits. It was true, traditional forms of advertising often produced low to negative ROI. It was this discovery five years ago when Hershall knew that his company and others like him needed another form of advertising; that is when he started testing the internet.
Implementation of Internet Advertising
After research, training, and trial and error, Hershall discovered a cost effective means of Internet advertising. The company's advertising ROI for the first time became positive. The company Hershall started seven years ago is now managed by his wife while Hershall still manages the marketing. The improved ROI afforded him the ability to hire help and quit working the business. He has since used his Internet advertising knowledge to build other businesses from real estate, plumbing to utility locating. With his great success and a fledgling of businesses in need of this type of service he has ventured to offer his know how to help other companies achieve the same success.
Proven results from Internet advertising.
Hershall's auto glass company has reduced the advertising budget from $32,500/year to $10,000/year and the company gets more new customers than ever before. He has another company he just started one year ago which has total advertising cost of $3,000/year and is on track to making $60,000/year for part-time work.
Get your share of the internet advertising market.
Hershall encourages every business person to utilize the internet for advertising as it is becoming the dominant source for information dissemination. "It is there, people are using it everyday to find companies, products and services. I do not know why any business person wouldn't use it."